Breast Pumps Market Surge in Demand from Healthcare Industry to Boost Growth Forecast to 2026
Breast
pump devices enable women to express breast milk and store it
for later use. These are especially useful for working mothers
nursing a newborn. Breast pumps gaining eligibility for reimbursement
under the Affordable Care Act is a key trend promoting its adoption
in the U.S. Working mothers usually prefer automatic electronic
breast pumps. These automatic breast pumps have adjustable suction
level and variable cycling time, which offers enhanced comfort to the
use. Double pumps help reduce pumping time as they drain both breasts
simultaneously and more effectively.
Market Dynamics
Increasing awareness
and favorable reimbursement policies are augmenting market growth.
Growing number of women in the workforce is a major factor driving
demand for breast pumps. Electric breast pumps which can express more
milk in a shorter time are most popular among consumers in developed
economies such as the U.S. and countries in Western Europe. However,
the device is not portable, which makes it rather cumbersome to use
for women looking for an on-the-go solution.
Market Taxonomy
This report segments
the global breast pumps market on the basis of product design,
technology and end user. On the basis of product design, the global
breast pumps market is segmented as open system and closed system.
The market is classified on the basis of technology as manual pumps,
single-electric pumps, and double-electric pumps. On the basis of end
user, the global breast pumps market is classified as homecare
settings, hospitals, and maternity centers.
Growing number of
women in the workforce providing growth impetus
According to the
U.S. Department of Labor (DOL), around 57% of women were part of the
U.S. workforce in 2015. Furthermore, the DOL projects that by 2024,
women in the age group of 25 to 34 years would constitute the major
share of employed women in the U.S. On the contrary, emerging
economies such as India have witnessed a decline in the female
workforce from 35% in 1990 to 27% in 2014 (as per the World Bank
Statistics). This is mainly attributed to cultural and societal
factors and dearth of suitable jobs opportunities close to place of
residence. However, liberalized thinking women empowerment programs
are expected to change the scenario and drive growth in the number of
women enlisted with the workforce in the country during the forecast
period. Countries such as Bangladesh and Sri Lanka have reported a
significant increase in participation of women in the workforce as
per the 2015 World Bank data.
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Increasing
disposable incomes and favorable reimbursement policies driving
demand for electric breast pumps
Automated electric
pumps with double pump system offer convenience to women in
expressing breast milk. Increasing insurance coverage and
availability of reimbursement policies is driving adoption of
electric breast pumps in developed markets. Aftermarket for electric
breast pumps has witnessed major traction in recent years, wherein
renting is an affordable option for women, especially in developing
countries. The single-electric breast pump segment is projected to
expand at a CAGR of 5.9% during the forecast period (2016 – 2024).
However, these devices are bulky and cumbersome to carry, inhibiting
adoption to a certain extent.
Battery-powered
systems are a more practical solution for on-the-go users. Thus, due
to better features and benefits offered by electric and
battery-powered breast pumps, demand for manually operated breast
pumps is projected to experience a downward spiral during the
forecast period.
Key companies
covered as a part of this study include Medela AG, Ameda
Breastfeeding Solutions, Philips AVENT, Lansinoh Laboratories, Inc.,
Hygeia Medical Group, Whittlestone, Inc., Bailey Medical, Energizer
Personal Care, LLC (Playtex Baby), Jarden Corporation, Handi-Craft
Company, and Mayborn Group Limited
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